BRANDED shows began in 2011 as the final exhibition of the capstone course called “Branding” in the acquisition of a Bachelor of Fine Arts in Graphic Design degree through Arkansas State University's Department of Art + Design.
Syllabi, calendar, projects, and lecture slides can be seen here.
- It is not just a portfolio exhibition. It is a display of students' comprehension and application of graphic design within marketing principles.
- Branding challenges each student with aspects of design, communication, copywriting, packaging, and social media strategy to understand and grow his/her own brand.
- They do this from the first project of a brand positioning statement, through visual identity development including resumés and cover letters, and all the way through to a functioning website, social media plans, and other self-promotion.
- Students also learn how to network and find jobs in the field. Creating comprehensive "Job Hunt Journals", lectures about interviewing and professional communication, and tours of Memphis shops have all prepared students how to apply the theories discussed in the class.
- Beginning in 2018, students create a comprehensive business plan, including contracts. This is in addition to learning about taxes and how to begin (and stay in) business. These skills are important because some students will want to be completely self-employed and others who will work for a larger company should always have a side hustle.
Syllabi, calendar, projects, and lecture slides can be seen here.
|
|
|
|
|