BRANDED shows began in 2011 as the final exhibition of the capstone course called “Branding” in the acquisition of a Bachelor of Fine Arts in Graphic Design degree through Arkansas State University's Department of Art + Design.
Syllabi, calendar, projects, and lecture slides can be seen here.
- It is not just a portfolio exhibition. It is a display of students' comprehension and application of graphic design within marketing principles.
- Branding challenges each student with aspects of design, communication, copywriting, packaging, and social media strategy to understand and grow his/her own brand.
- They do this from the first project of a brand positioning statement, through visual identity development including resumés and cover letters, and all the way through to a functioning website, social media plans, and self-promotional pieces.
- Students also learn how to network and find jobs in the field. Creating comprehensive "Job Hunt Journals", lectures about interviewing and professional communication, and tours of Memphis shops have all prepared students how to apply the theories discussed in the class.
Syllabi, calendar, projects, and lecture slides can be seen here.
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